Über den Vortrag
Under the motto “Earth to KI … !? – New ideas for our planet “ Microsoft connected technology experts with thought leaders from the fields of environmental, climate protection and sustainable development and enabled a dialogue on opportunities for a sustainable future. The goal: to build a network of fellow campaigners that will further promote the solution of ecological challenges with the help of Artificial Intelligence (AI). The heart of the communication and CSR campaign was a two-day “Earth lab”, in which scientists, developers, economic experts and social entrepreneurs jointly developed specific application scenarios for AI to protect the earth in a specially developed dialogue and ideation process. The early involvement of influencers and media in the design of the Earth lab and content development as well as continuous storytelling rounded off the campaign.
Über den Referenten
Thomas Lutz has been responsible for cross-company communication at Microsoft Austria since 2015. In this role, Lutz is at the interface between global and regional management and the local structures of the regional subsidiary. As a team lead, he controls both external and internal communication agendas and orchestrates the company’s spokespersons for the Austrian market. Lutz has been with Microsoft since 1995, in 1999 he became a member of the management team as head of the corporate marketing department and from 2001 company spokesman and head of public affairs. Lutz studied New Media Information Systems at the Module University Viennaav and graduated with a Master of Business Administration (MBA). His master’s thesis was dedicated to the topic of „Flattening Effects of Social Media in Organizations“. In addition to his professional responsibilities, Lutz is an enthusiastic family man, passionate reader and finds his balance in running, sailing and billiards. His business blog can be found at http://tomlutz.blog.